DE Targetspot Back to school 2021.pdf
High buying power – Fashion/Footwear Shoppers
Maximize your campaign KPI’s
Through multiple points of contact no matter where your audience is
On multiple devices: desktop, mobile, smart speakers
In a brand safe environment
Prosperous households, where listeners have a higher household income and more savings
digital audio services will
Choose your audience reach, impressions mix and campaign duration
Pick your audience mix
Interested in children's articles - Caring about children's health
Highlights:
- Playlists and unique stations with the top songs of the year, loved by parents and kids alike
- Podcasts and audio articles that highlight the newest tech trends and showcase the best supplies for the upcoming school year
Students
Highlights:
- Playlists and Unique stations showcasing top hits and music to motivate people that are on the go
- Podcasts and audio articles that focus on humor, music, sports, tech enthusiasts...
- Young consumers living in cities and suburbs that often try to find the best deals in the market, whether online or in-store they're looking to save.
High buying power-Fashion/Footwear Shoppers
Highlights:
- Playlists and unique stations dedicated hits and indie grooves, dressed to impress this upcoming school year
- Prosperous households, where listeners have a higher household income and more savings than average.
- People interested in buying clothes and fashion or shoes and footwear
- People who like to go shopping in shopping malls
Beyond the impression:
Online Attribution
Measure direct conversions from Targetspot impressions to web traffic
AI Host Reads
Utilizing AI technology, reach listeners with "host reads" on streaming and text to audio content
Weather Trigger API
Dynamic creative triggered by weather API