# Audio ads vary according to the local weather

**Drive-to store during the sales period**

**Advertise across all digital audio touchpoints to complete an FM radio plan**

**Creative locally adapted when the temperature went above 25°c**

## The Strategy  & Context

##### Objective

Complement an FM radio campaign of drive-to-store and take advantage of the heat wave.

##### Targeting

Based on local temperature, adapt the audio creative thanks to Dynamic Creative Optimization.

## The campaign

#### Above 25°c the creative was adapted to feature an air conditioner

##### 1\. Weather trigger solution

When the temperature in the zipcode area of the listener was rising above 25°c, the standard 10 seconds commercial was replaced by one featuring an air conditioner.

##### 2\. Audio ads placed in

Radio streaming / Podcasts / Mobile games / Connected devices

## The results

99% LTR  
316k impressions  
29% of impressions featured the air conditioner

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