# Latest **News** & **Articles**

###### [Brand awareness and digital audio – lessons from the “La Salle de Sport with Reebok” campaign (France)](/content/blog/brand-awareness-and-digital-audio-lessons-from-the-la-salle-de-sport-with-reebok-campaign-france/index.html)
19 January 2021

For its 2020 relaunch, La Salle de Sport with Reebok, located in the heart of Paris, opted for a cross-disciplinary...

###### [What are the KPIs for digital audio in 2021?](/content/blog/what-are-the-kpis-for-digital-audio-in-2021/index.html)
13 January 2021

Digital audio advertising is one of the major trends for 2021. Lockdowns were clearly conducive to an increase in listening...

###### [Digital audio in 2020: infographic](/content/blog/digital-audio-in-2020-infographic/index.html)
05 January 2021

Digital audio has been experiencing quite a spectacular boom in recent years; our passion for it has been confirmed during...

###### [Digital audio: new opportunities to interact with your targets](/content/blog/digital-audio-new-opportunities-to-interact-with-your-targets/index.html)
05 January 2021

The penetration rate of digital audio in people’s daily lives has increased in recent months with the advent of lockdown....

###### [Voice assistants: new opportunities for advertisers](/content/blog/voice-assistants-new-opportunities-for-advertisers/index.html)
23 December 2020

Voice control has undeniably taken off, and is a market that is set to explode in the next few years...

###### [Targetspot extends international coverage through a partnership with MediaDonuts in India and South-East Asia](/content/blog/targetspot-extends-international-coverage-through-a-partnership-with-mediadonuts-in-india-and-south-east-asia/index.html)
15 December 2020

Upon entering in this partnership, Targetspot takes a new step in its pursuit of international expansion.

###### [Audio DCO: where creativity meets data](/content/blog/dco-audio-avantages/index.html)
29 October 2020

Digital audio has a stand-out feature – it is a means of mass distribution consumed in a personal way. Advertisers...