# Latest **News** & **Articles**

## Podcasts

###### [Why Podcast advertising has a higher effectiveness](/content/blog/why-podcast-advertising-higher-effectiveness/index.html)

08 January 2022

After a decade of audience growth, podcasts remain a relatively untapped medium for advertisers. They offer a huge potential for...

## Insights

###### [The SMB Opportunity to Tap Into Digital Audio](/content/blog/smb-opportunities-local-digital-audio-radio/index.html)

06 January 2022

Low awareness usually indicates a sales or marketing issue, depending on what exactly it is that has low awareness. However,...

###### [Connected speakers – listeners have found a new radio set](/content/blog/connected-speakers-listeners-have-a-new-radio-set/index.html)

15 December 2021

Have connected speakers become the new home radio and music receiver? What are the key trends for advertisers and publishers?

###### [Why you should direct your media buying into digital audio](/content/blog/why-direct-media-buying-into-digital-audio/index.html)

17 November 2021

The latest technological innovations in the digital audio world are allowing brands and agencies to diversify their advertising investment by...

###### [The future of audio advertising is here – and it may well be visual. Here is why…](/content/blog/audio-ads-opportunite-youtube-dailymotion-gaming/index.html)

20 October 2021

A panel discussion on innovation in audio was organised by the IAB last September as part of their Audio Week....

###### [Dailymotion Advertising entrusts monetisation of its new audio format exclusively to Targetspot.](/content/blog/international-exclusive-targetspot-commercialises-dailymotions-audio-format/index.html)

08 October 2021

Targetspot, a world player in the high-growth area of digital audio, announces the signing of an exclusive agreement with Dailymotion...

###### [Digital audio advertising is a resounding success: all the indicators prove it](/content/blog/advertisers-why-digital-audio-advertising/index.html)

29 September 2021

Digital audio is a media that people consume naturally on the move: some people run or play sport plugged into...