# Latest **News** & **Articles**

## Podcasts

###### [How to sponsor a podcast: best practices](/content/blog/sponsor-podcast-best-practices/index.html)

20 April 2022

“How Did This Get Made”, “Dead Eyes”, “Popcast”, “Consider This”, “On the Media”: all over the world, the podcast market...

## Programmatic

###### [Why buy programmatic-style audio commercials?](/content/blog/why-buy-programmatic-style-audio-commercials/index.html)

31 March 2022

The growth of digital audio has already been spectacular. It has increased with the rise of teleworking.

## Mobile Gaming

###### [Mobile Gaming Webinar Replay: Brands fit in the game!](/content/blog/mobile-gaming-webinar-replay-brands-fit-in-the-game/index.html)

24 February 2022

Discover a new opportunity for engaging the large and passionate community of mobile gamers utilizing digital audio!

###### [Targetspot launches Targetplay](/content/blog/targetplay-new-division-audio-advertising-innovation-gaming/index.html)

16 February 2022

During his presentation at last week’s Gamesforum Barcelona event, Adam Pattison, UK Country Director of Targetspot announced the launch of...

###### [Attribution modeling – how to understand your customers’ digital buyer journey](/content/blog/kpi-modeling-attribution-audio-digital/index.html)

15 February 2022

Attribution modeling allows advertisers to analyze and assign credit to marketing touchpoints. But what if there were many digital touchpoints...

###### [What are the KPIs for digital audio in 2022?](/content/blog/kpi-trends-audio-digital/index.html)

01 February 2022

Digital audio advertising continues to be a strong trend in the digital marketing industry. The growth of digital audio listening...

###### [Buying Programmatic Audio – Definitions and Best Practices](/content/blog/buying-programmatic-audio-definitions-best-practices/index.html)

12 January 2022

The growth of digital audio represents a historic opportunity for advertisers to benefit from the same advantages with programmatic audio...