Latest News & Articles

Podcasts

How to sponsor a podcast: best practices

20 April 2022

“How Did This Get Made”, “Dead Eyes”, “Popcast”, “Consider This”, “On the Media”: all over the world, the podcast market...

Programmatic

Why buy programmatic-style audio commercials?

31 March 2022

The growth of digital audio has already been spectacular. It has increased with the rise of teleworking.

Mobile Gaming

Mobile Gaming Webinar Replay: Brands fit in the game!

24 February 2022

Discover a new opportunity for engaging the large and passionate community of mobile gamers utilizing digital audio!

Targetspot launches Targetplay

16 February 2022

During his presentation at last week’s Gamesforum Barcelona event, Adam Pattison, UK Country Director of Targetspot announced the launch of...

Attribution modeling – how to understand your customers’ digital buyer journey

15 February 2022

Attribution modeling allows advertisers to analyze and assign credit to marketing touchpoints. But what if there were many digital touchpoints...

What are the KPIs for digital audio in 2022?

01 February 2022

Digital audio advertising continues to be a strong trend in the digital marketing industry. The growth of digital audio listening...

Buying Programmatic Audio – Definitions and Best Practices

12 January 2022

The growth of digital audio represents a historic opportunity for advertisers to benefit from the same advantages with programmatic audio...