# Latest **News** & **Articles**

## Podcasts

###### [Podcasts are the medium of attention](/content/blog/podcasts-are-the-medium-of-attention/index.html)
29 March 2023

With peaks of 200 million monthly listeners according to Médiamétrie, the podcast audience in France is continuing to grow, particularly...

## Insights

###### [Think audio ads are cheap/salesy? Think again (you’re missing out)](/content/blog/audio-ads-examples/index.html)
01 March 2023

Let’s face it – many marketers fear audio ads will sound cheap and too salesy. Audio advertising is perceived by...

###### [Customers are listening: 5 reasons why SMEs need to dive into digital audio campaigns](/content/blog/5-reasons-why-smes-need-digital-audio/index.html)
15 December 2022

Integrated technology in our cars, homes, and the palms of our hands creates an enormous opportunity for small and medium-sized...

## Podcasts

###### [Host read ads are not the only way to do podcast advertising](/content/blog/announcer-read-host-read-podcast-advertising/index.html)
09 September 2022

Many advertisers aim to capitalize on the growing popularity of podcasts and the “host read” format, in particular, is very...

## Audio in Video

###### [Audio Advertising in Video… Wait, What?!](/content/blog/audio-advertising-video-what/index.html)
06 July 2022

Imagine someone who is cooking dinner while listening to a concert or podcast on YouTube – an instance where a...

## Insights

###### [10 advantages of digital audio advertising today](/content/blog/10-advantages-of-digital-audio-advertising-today/index.html)
30 April 2022

Digital audio consumption has experienced phenomenal growth in recent years, both in volume and duration of listening. For advertisers, the...

## Podcasts

###### [Podcasts: what are the opportunities for advertisers?](/content/blog/opportunities-podcast-advertisers/index.html)
22 April 2022

Podcasting is already massively popular in the marketing mix and is an incredible opportunity to reach a targeted audience in...