Latest News & Articles

Podcasts

Podcasts are the medium of attention

29 March 2023

With peaks of 200 million monthly listeners according to Médiamétrie, the podcast audience in France is continuing to grow, particularly...

Insights

Think audio ads are cheap/salesy? Think again (you’re missing out)

01 March 2023

Let’s face it – many marketers fear audio ads will sound cheap and too salesy. Audio advertising is perceived by...

Customers are listening: 5 reasons why SMEs need to dive into digital audio campaigns

15 December 2022

Integrated technology in our cars, homes, and the palms of our hands creates an enormous opportunity for small and medium-sized...

Podcasts

Host read ads are not the only way to do podcast advertising

09 September 2022

Many advertisers aim to capitalize on the growing popularity of podcasts and the “host read” format, in particular, is very...

Audio in Video

Audio Advertising in Video… Wait, What?!

06 July 2022

Imagine someone who is cooking dinner while listening to a concert or podcast on YouTube – an instance where a...

Insights

10 advantages of digital audio advertising today

30 April 2022

Digital audio consumption has experienced phenomenal growth in recent years, both in volume and duration of listening. For advertisers, the...

Podcasts

Podcasts: what are the opportunities for advertisers?

22 April 2022

Podcasting is already massively popular in the marketing mix and is an incredible opportunity to reach a targeted audience in...